About YU

News

Department of Horticultural Life Science, YU, leads the ‘future agri-food industry’! N

No.860358
  • Writer PR team
  • Date : 2021.12.29 14:49
  • Publication Date : 2021.12.23
  • Views : 7142

The 8th Agrifood Future Planning Group ‘Grand Prize’… 300 people of 102 teams, including university students in related majors, participated

‘Suggestion of innovative measures for distribution of agricultural products in elderly farms through benchmarking of young farmers’ is well received

23% additional revenue generated by applying direct marketing activities to local aged farms

[December 23, 2021]



<The YU Horticultural Life Science students who won the ‘Grand Prize’ by the 8th Agrifood Future Planning Group>

(From left: LEE Go-eun, SEONG So-min, KIM Bu-kyung


YU students won the grand prize of the 8th Agricultural Food Future Planning Group hosted by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation.


Those glorious winners are KIM Bu-kyung and SEONG So-min (4th grade) and LEE Go-eun (3rd grader) from YU's Horticultural and Life Sciences department. The Agrifood Future Planning Group, established in 2014, is a community of young people who wish to advance into the agri-food industry. The Agri-Food Future Planning Group youth carry out various activities such as monitoring and promoting agro-food policy projects, suggesting ideas related to the agro-food sector and policy, and visiting companies and exhibitions. In addition, the Korea Agro-Fisheries & Food Trade Corporation supports young people to enter the food industry through special lectures and interviews with incumbents in the agri-food industry.


Three hundred people of one hundred and two teams from universities having related majors across the country were selected to the 8th Agricultural Food Future Planning Group, active for six months from April to October. They held a graduation ceremony on December 10th. A team from the Department of Horticultural Life Sciences at YU ranked first (grand prize) and received an award of 2 million won and the Minister of Agriculture, Food and Rural Affairs. In addition, the grand prize awarded team will also have preferential treatment when hired as a youth intern at the Korea Agro-Fisheries & Food Trade Corporation.


The Department of Horticultural Life Sciences team at YU received good reviews by suggesting a distribution innovation plan for agricultural products for elderly farmers by benchmarking young farmers in the Gyeongbuk region. In addition, the YU team proposed the development of applications to promote direct trade and a plan to create innovative jobs in agricultural product distribution that can coexist between young and elderly farmers.


“We benchmarked the successful distribution cases of young farmers in Gyeongsangbuk-do,” said KIM Bu-kyung. By applying SNS marketing or direct transaction activities used by young farmers to elderly farms growing shine muscat in Gyeongsan, Gyeongbuk, we created an additional 23% or more profit compared to the existing revenue. It seems to have received a good evaluation because it came up with a specific way to generate gains through confirmed performance results of recruiting farms and applying sales and marketing activities,” he said.


They also said, “We are proud of our field of study, agriculture. We will continue to study the agricultural industry continues in the future,” revealing their strong ambitions.